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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Preparation of training materials for high voltage switchgears
Nosek, Jan ; Kozel, Tomáš (referee) ; Lázničková, Ilona (advisor)
This Bachelor thesis documents the creation of training materials for high voltage switchgear. Most of the work is devoted to introduction of products of ABB company, which the training materials are developed for. The main emphasis was on introduction of the UniGear ZS1 switchgear, which the main product of ABB's high voltage switchgear domain is. The last chapter is devoted to the analysis of the different levels of training materials.
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Design of Database for Selected Company
Novák, Tomáš ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the design of the database system for the selected company, which is to be streamline inner processes in the company. The first part outlines theoretical background regarding this thesis. Further contains analysis of the company for which the system is designed and last proposal of the whole system.
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A Jabber/XMPP Transport for News via the NNTP Protocol
Halfar, Patrik ; Weiss, Petr (referee) ; Rychlý, Marek (advisor)
This document mention some possibilities of information sharing over computer networks. At the beginning there is described exchange information between group of users by NetNews . Next chapter make short introduction to project Jabber/XMPP and its possibilities. Other part appropriate to possibility combination these services and comment implemented application. There are include descriptions how configure most known Jabber servers for use of this application. There are contain XML schemes of uses files too.
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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Multifunctional building Brno - Líšeň
Rudolecká, Anna ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
Bachelor thesis examines the creation of individual stages of project documentation to the study of the new building from subject AG035. The project deals with the new multifunctional house located in the district Lisen on the plot of land p. No. 4418/1 in the cadastral territory of Brno. The plat is situated on a sloping terrain. The project takes into account solving of surrounding areas as well, particularly in front of the area and connection to the public transport infrastructure. The mass of the object consists of four large blocks. Two of them are double-storey and two are single-storey. Blocks are interconnected by a glass tunnel, set on a symbolic pedestal. The pedestal is formed from two recessed floors of underground parking. The object is four-storey with two overground floors, which are mostly commercialized in the form of lettable spaces (e. g. for business, services, administration, etc.). Another part of the floors is used for technical and hygienic facilities. Two underground floors can be used by employees and visitors for car parking. Access to these floors is provided by a car lift, personal lifts and two stairs that connect all floors. The principle of the draft consists in the intention to place the mass of the building in the environment in the most sensitive way, so that the building doesn't act heavily, such as the surrounding settlement, but naturally follows the surrounding two-storey houses. That was achieved by the material solution of the above-ground floors. Five materials prevail in the exterior. Extensive vegetative roof, face concrete, two types of fitted facades (DuPontTM Corian® facade panels + glass panels with a sign symbolizing the crowns of trees and shrubs; other types of facade are vertical metal lamellae). Another predominant material is glass, which is used for the interconnection tunnel and the north and south facade.
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